Trends

Crown Trends 2010 is a beautiful guide to the colours, textures and finishes that Crown Paints predict will be inspirational for the year ahead. Colour is at the heart of everything we do, and after the success of last year’s inaugural Crown Trends Look Book, we have once again pooled a collective of exciting, innovative minds to form the new Crown Trends Panel.

The panel are a group of eclectic and inspiring individuals – some from within the paint and interiors industry, others from creative walks of life, but all bound by a passion for colour – to help inform and shape the trends and colour palettes.

Using research, observation, experience and a splash of intuition, the Crown Trends Panel have proposed themes that they believe will be important to colour, interior design and decoration for 2010. Together they have created six distinct colour collections of Crown Paint that capture the spirit of each of trend.

We hope they inspire you, as they have inspired us...

Terra

This palette is warm, bold and graphic. The Terra trend is the natural world at one with the man made; it is colour blocking inspired by natural baked and cracked earth or the distinctive block colours of a Bauhaus painting. Consider bold feature walls, stripes or blocks of colour using dusky hues like Crown’s Moulin Rouge™, City Life or Celebrity®. Wrap colours around corners and across ceilings, woodwork & radiators.

New Mexico

New Mexico is dry and hot like the desert sands, relying on the power of the dazzling midday sun to create stunning colour gradients and bright shimmering reflections. The palette ranges from burnt oranges and sun-drenched yellows, to dusty taupes, greying whites and a spectrum of watery, to intense midnight blues. Use a palette of fresh blues & creams from room to room, with an injection of accent colours such as Satin Jade or Prairie Gold.

St Germain

Nostalgic in its reverence of timeless elegance, St Germain is also entirely current; reflecting the desire to invest in the home life and in things that are built to last. It is a romantic vision, inspired by a stylish artisan living in Paris. The palette is made more beautiful by the power of light and reflections from glass. Use grey or black on walls, textiles in classic patterns such as herringbone, hounds tooth or crisp stripes would compliment this trend perfectly.

Paperback

This trend evokes a sense of familiarity and comfort. It is inspired by a book shelf of faded Penguin Classics, and a novel that has been read and re-read by generations of the same family. Inspired by SS10 catwalk collections, this palette is a twist on soft pastel colours, made new with accents of olive green and intense yellow. Layer tones of soft yellow, worn pink and rich creams on walls. This palette is ideal for sun-dappled bedrooms and living rooms.

Plush

Plush encapsulates grown up glamour and utilises layered textures to make the rich colours feel more intense. Imagine richly piled velvet and faux furs adorning a fabled beauty, her alabaster skin starkly beautiful against the deep jewel hues that envelop her. For an indulgent bedroom, mix plum tones such as Eveningwear®, with rich chocolate hues like Mocha, then add a twinkle with metallic accessories.

Simple Beauty

There is a new beauty. Here all unnecessary distractions are removed so that the focus is on what truly matters. This trend reflects a more moderated and considered approach to consumption and harks back to traditional crafts, skills and materials. Natural shades of soft beige interact with ethereal rays of refracted green and purple light. The resounding effect is to create a feeling of calm and tranquillity.

The Trends Panel

Professor Wendy Dagworthy

Royal College of Art

Wendy Dagworthy is Head of the School of Fashion & Textiles at the Royal College of Art. Wendy has had an illustrious career in fashion and since 1996 she has been an eminent member of the British Fashion Council’s Management Council.

Jo Baxendale

Senior Brand Manager Crown Paints - Retail

Jo has worked at Crown Paints since 2005 and is part of the team responsible for colour, trends & the creative development of the Crown brand. Jo comes from a strong design background in retail interiors, textile design and colour development for both the UK and USA markets.

Roberta Holm

Creative Director and Stylist

Roberta Holm trained as an Interior Architect in London and Milan. While her background stems from working on interiors magazines, Roberta now works internationally as an Editor, Curator and Style Director for contemporary design, specialising in cutting edge design direction for photography.

Judy Smith

Crown Colour Consultant

Judy Smith has had a long career in interiors, starting as a home journalist, then working as a Stylist and Art Director. She now concentrates on colour and trend forecasting for clients in the UK and Europe, and has enjoyed a long relationship with Crown Paints as their Colour Consultant.

Ariane Poole

International Makeup Artist

Ariane Poole is a top international make-up artist. She has worked with countless renowned fashion & beauty photographers and an impressive list of celebrities, models and even royalty. She is a regular contributor to many magazines, newspapers and websites and has appeared as a beauty expert on numerous popular television programmes. In 2003, Ariane launched her own range of cosmetics.

Kate Moross

Illustrator

Kate Moross is an energetic artist who likes three sided shapes and typography and explores geometry, psychology and art theory in her personal pieces. Since graduating, she has worked prolifically creating bold psychedelic artwork for the likes of Nike, Pepsi, Virgin, Glastonbury and Dazed and Confused and has been ranked 18 in the future 50 by NME magazine.

Helen Morris

Co-Founder of The Stencil Library

Helen Morris is a founder partner in The Stencil Library. Over the past twenty one years the partnership has built a reputation as the world's premier stencil design company. Helen is an internationally known author, speaker, teacher and artisan who enjoys pushing at the boundaries of interior artistry.

Kathryn Lloyd

Specialist, Crown Paints – Trade

Kathryn works as part of a team providing colour advice to Trade Customers. Projects include awarding winning schemes for both the Port of Liverpool and St Mary’s Catholic Church amongst others. With a strong background in fashion and graphic design Kathryn brings a wealth of design & colour expertise to Crown Paints.